Built exclusively for Roblox driving games
Your next player is one video away.
Short-form content that turns feeds into players. 5+ videos a week, handled end to end.
100M+ impressions · +318% growth · 6-figures+ attributed revenue — Drive World, by Twin Atlas
The full breakdown — what we do, how it works, and the results.
The numbers speak.
One game, one system. Every number checkable.
Full-service organic short-form for Drive World — TikTok, Instagram, YouTube Shorts.
"Build it. Tune it. Ship it."
Audience Growth — combined followers, all platforms
0 → 104.3K over 3 yearsVerifiable on Drive World's public accounts — full walkthrough on the call. Results compound with cadence; starting now beats starting later.
Your game doesn't have a strong online presence — and that's the only thing holding it back.
No matter how good your game is, it can't reach its potential if nobody sees it. The games winning your genre aren't better — they're just seen more.
Roblox players don't watch ads. They watch feeds.
Real gameplay, posted daily, straight into the feeds players already scroll. So organic is all we do.
Organic Only
No ad spend. Clips earn their reach.
Native To Each Feed
Cut natively for TikTok, Reels and Shorts.
Posted Every Day
Today's clip still pulls players in next month.
"They're trying to sell me something."
An ad is an interruption. Guard up, skip.
Sponsored = someone wants something from me.
"I found this. I chose to watch it."
A clip is entertainment they picked. Playing feels like their own idea — because it is.
This looks fun → I want to try it → *opens Roblox*
We become your entire social media department.
A full in-house team — without the hires. One grid, everything we handle.
You sit back. The accounts grow.
One flat monthly retainer. You approve concepts — we shoot, edit, post, and report. That's the whole job.
Book a 15-min diagnostic callSet up on your behalf — owned by you from day one.
3 hooks per concept. We scale the winner.
- 01Script
- 02Shoot
- 03Edit
- 04Post
A bot-generated report — every Monday, no chasing.
No hourly billing. No per-video invoices.
What the studio says.
"Xander didn't just make content — he built us a growth machine. Our reach went from a trickle to millions of views a month."
The work speaks.
Our best-performing content — pulled from TikTok, Instagram and YouTube, ranked by views. Tap any card to play it.
Want a grid like this for your game?
Book a 15-min diagnostic callPaid ads don't grow Roblox games. This does.
Roblox pushes games that are growing. We make yours one of them.
We post daily clips
Clips of your game hit three feeds, every day.
New players show up
Clips send waves of new players into your game.
Roblox notices
Roblox sees the spike and pushes you on the Home page — free. Repeat.
We bring the players in. Your game keeps them playing. Roblox rewards both.
Coming soon
Coming soon
You ship the update. We ship the content.
Most updates die as a Discord ping. We treat every update like a launch.
Static announcement. Silence after.
Months of dev work, seen only by people who already play:
- One Discord @everyone ping
- A patch-note wall of text
- Zero short-form coverage anywhere
- New players never hear the update happened
Content first. Then the announcement.
Before your announcement goes out, the wave is built:
- Update-day content scripted and captured in advance
- Teasers, reveals and recap clips across TikTok, Reels & Shorts
- The acquisition spike lands exactly when the update does
- Roblox reads it as growth velocity — and pushes you
We're your in-house social media managers — one flat monthly retainer. This is how you grow Roblox games.
Book a 15-min diagnostic callWhat a week of our work actually looks like.
Every Monday, in your private Discord.
A private Discord channel, a bot-generated report every Monday. One page, numbers doing the talking.
Straight statistics. No homework.
Views, likes, comments, shares — per video. 5 of 5, or that week's free.
| Video | Views | Likes | Cmts | Shares |
|---|---|---|---|---|
| TIKTOK "POV: first car vs dream car" | 112.6K | 9.8K | 412 | 1,304 |
| SHORTS Update teaser — new garage | 61.3K | 4.1K | 188 | 402 |
| TIKTOK "That one friend who drives slow" | 38.2K | 3.3K | 240 | 371 |
| REELS Build showcase — community pick | 24.9K | 1.9K | 96 | 145 |
| REELS Hook test C — night drive loop | 9.4K | 710 | 31 | 44 |
Meet Xander.
I'm Xander Kelly — founder of XK Agency, and the person actually working on your game's socials. No account managers, no hand-offs to a junior. You talk to me, and I run the work.
I started XK because I kept watching Roblox games with real potential post into the void — great cars, great builds, zero traction — simply because nobody treated distribution like a system built for the genre. So I built the system.
Over 3+ years inside this one category I've driven 100M+ impressions and 6-figures+ in attributed revenue for Drive World by Twin Atlas — and everything learned there compounds into every game we take on next.
My approach is simple: the numbers tell us what to make, taste makes it worth watching, and daily posting makes it grow. If it's not working, we change it until it does.
You work directly with me, start to finish.
Every decision is measured, then sharpened.
Scroll-stopping work that earns attention.
Real reporting — you always see the why.
— Xander Kelly
Miss the 5-video minimum? That week's free.
Full stop, no catch.
The questions studios actually ask.
It's rarely a "we don't post" problem — it's a consistency problem. We make 5+ videos ship every week without your team burning hours.
That week is free. Full stop.
In-game access only — never Roblox Studio access. Your source files stay yours.
No — flat monthly, zero ad spend. The algorithm rewards organic growth, not budgets.
Fair question. Drive World: 100M+ impressions, 6-figures+ attributed — all verifiable. The guarantee means you take nothing on faith.
You do. We build the engine — you keep everything it produces.
One call. No deck. 15 minutes.
15 minutes. A clear read on your game's growth gap — and the plan is yours either way.
- A straight read on your game's off-platform presence
- Where the gap is — and what it's costing you in players
- A clear plan to take away, no pressure
- Direct with the founder — no sales team
Prefer email? xander@kelly.org.au
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